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Most ministries out there are plugged into some form of social media. Most of use Facebook, Twitter, Instagram, or have some kind of blog but the question you need to ask is are you using it effectively. The answer for most ministry leaders is no. Most churches, kids ministries, and student ministries simply have no strategy for how they use social media. My friend Terrace Crawford just wrote book that I hope you will check out that can really help you develop a social media strategy called #GoingSocial. Terrace helped me figure out how to leverage social media years ago and we have both been leveraging the technology to make a difference for our ministries for years. Finally he put all he has learned in a book to help church leaders navigate the world of social media. Yes it can be confusing but trust me this is a topic you need to process with your ministry team. How are you utilizing social media in your context?Here are 4 quick tips for all of you processing how to get better at leveraging this communication tool for ministry…

  1. Learn from others using social media well >> Find some people you respect using social media well and learn from them.
  2. Be Consistent >> Using social media well only happens when you use it consistently. Make it a part of your routine.
  3. Be Responsive >> Social media is about relationships and that only happens when you are responsive to others. Leave comments, make new friends, communicate with others. Make sure you are having an online conversation.
  4. Be Strategic >> Know your target audience for every social media avenue you use and stay focused.

I hope you will take time to check out the book #GoingSocial this week. You can join the conversation on Facebook here and also on Twitter.